Here’s a story from August 2012 – people are so compelled to use their cell phone features that they surf the Internet and more while driving. Check out this shocking story about a driver who was so busy downloading an app to his smart phone, he didn’t even know he had struck a pedestrian. Read More>>

The guilty verdict handed down in Massachusetts’ first driver texting trial brings the dangers of distracted driving back into the public eye.  For us, distracted driving has been our ongoing cause since 2009.  We have continued to develop and promote our SMARTwheel™ as a critical tool for curbing distracted driving – especially for teen drivers.  We’re doing everything we can to get the SMARTwheel™ to the marketplace and to the drivers that need it most – teens.  We know teens need it because we’re teenagers, too.

In Rochester, NH a young woman nearly killed herself and a passenger because she thought eating an ice cream cone while driving was completely safe. Seems harmless enough – people eat on the run in their cars all the time. Sometimes it takes a story like this to bring home the sobering fact that eating behind the wheel (“Take Out” in our list of 6 “T’s” in our Don’t DUIT campaign) is life-threatening. This Rochester driver was drifting and just couldn’t regain control quickly enough to avoid the crash.

So the question is – was the ice cream worth it? Thankfully, the injuries were non-life threatening but even so, consider the hospital costs, vehicle repair or replacement costs, towing costs, lost work and the fact that she was charged with negligent driving and driving with a suspended registration – all for a frozen dairy treat, really? The road was closed for 12 hours, residents went without power – because she had to have a cone.

Ask yourself these questions:
Can any driver really point fingers at Ms.Temple? Think of how much of your field

of vision is blocked when you tip up your supersized coffee cup or a bottle of water. Sure, you may be keeping your eyes on the road but you have to admit – it’s not the whole road.

Why didn’t the passenger speak up and demand that the person to whom she was entrusting her life put her full attention on the road? Passengers need to take charge of their own safety. Hey, when you are a passenger, don’t accept unsafe behavior from your driver! Passengers unite!

Do you think […]